The evolution of marketing and rapid growth of technology has led to businesses requiring a ‘multi-channel’ approach to reach new customers retain a relationship with existing ones.
Companies must now adopt a variety of different methodologies to effectively run their marketing strategy both online and offline. Multi-channel marketer apprentices will learn key marketing and digital marketing principles to apply to support customer focused marketing activities to drive demand for a product/service.
As part of the Marketing team the Multi-Channel Marketer apprentice will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the organisation.
The Multi-Channel Marketer Programme
Starting Off delivers blended training opportunities with the option of fully remote learning and can be accessed by anyone across the UK. We have a training centre in Northampton than can be utilised by learners if required.
This qualification is for people looking to gain an understanding, experience and the skills to co-ordinate offline and technology-driven marketing activities. Learners will learn to plan, implement and apply these skills to drive customer acquisition, customer engagement and customer retention.
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The apprenticeship lasts up to 23 months, consisting of up to 18 months spent in training ‘On-Programme’
and then 5 months in ‘End Point Assessment’ when the final grade will be determined by an external awarding body.
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The training is delivered under 10 themes:
- Marketing Methods, Principles & Practices
- Campaign Management
- Data Analysis & Market Evaluation
- Customer Experience & The Customer Journey
- Communication & Copywriting
- Business & Organisation
- Research & Campaign Planning
- IT & Digital Tools
- Regulation & Legislation
- Marketing Communications
Working with you on Functional Skills
All Apprenticeships require learners to demonstrate a minimum level of Maths & English, however learners may be exempt from these with relevant GCSE grades. Don’t worry if you need to work with us on this as we’ll get you through them as part of your training.
